Sustainability

As a family-owned and run company we know the importance of living sustainably now so you can leave something good behind for your children. This is the same for business as it is for the planet.

Established in 2003 by the Kabbaj family, Diamantine is a growing fashion brand with sustainable responsibility at its core. Wherever possible all our raw materials are sourced locally and all our production takes place in Morocco. We seek to create a new vision for the fashion industry that relies less on international transit and more on low-carbon local supply chains.

Beyond our carbon footprint, we are taking small but essential steps every day. Mindful of the impact of polymer-based textiles on the global environment, we prioritise cotton in our collections. Mindful of the impact of non-essential packaging, we are always looking for ways to reduce, reuse and recycle.

Most importantly, we know that the quality of our clothing can mean the difference between a piece that is kept for one year or a piece that is kept for a decade. To minimise the amount of clothing that goes to landfill we prioritise excellence and affordable quality.

True enduring sustainability comes in many different forms. From the local supply chain to the materials we choose and the quality we produce we hope our actions can help inspire change across the fashion industry.

Because ultimately, small steps add up to big changes.